Over the years, Stacy Rodgers has developed a tried and tested listing process. While each marketing plan of action is customized to suit each unique property, here is an idea of what listing your home with The Stacy Rodgers Team entails:

Prior to Going on the Market

  • Assess Home at First Meeting and Make Suggestions for sale of property
  • Review Listing Agreement and make final determination of timeline and pricing
  • Schedule Interior and Exterior Property Photos
  • Schedule Virtual Tour *
  • Review Showing Tips
  • Have Graphic Designer Prepare High Quality Bound Color Brochures
  • Enter Listing into MLS System
  • Install Lockbox
  • Put up “For Sale” Sign with High Quality Flyers *

First Week on the Market

  • Feature Listing on Longandfoster.com, as well as other home search sites
  • Feature Listing StacyRodgers.com
  • Showcase Listing on Realtor.com
  • Exclusive custom website for property, with custom sign rider *
  • Additional Internet Marketing
  • Review Status with Sellers

Second Week on the Market

  • Discuss comments/feedback from agents and prospects
  • Sunday Open House, advertised at washingtonpost.com & additional online sites *
  • Continued Online Marketing


  • Show property to interested prospects
  • Report weekly to sellers and review price based on agent input & market conditions
  • Schedule Open House for other real estate professionals to create added exposure *

Other Potential Marketing Initiatives

  • Custom Flyer to Area Agents, offering reward for showing & feedback
  • Custom Flyer to Database of Past and Current Clients
  • Presenting your home at weekly sales meeting of agents in Long and Foster network

Not all marketing initiatives are utilized for every property. Each listing is different and will be best served by a plan tailored to their home’s location and needs.

Contact the Stacy Rodgers Team for more information about selling your home.

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